People are more likely to memorise a brand from its logo than its name. The most iconic brands and their logos are quite attached. Anyone will know brands like Tata, Thumbs-Up, and McDonald’s from their logo solely. Despite the point that all three of them have changed, the logos hold the familiarity and recall value. It is likely to generate such memorable logos for your own business if you hire the right logo design company. You want a logo that can achieve these important points for you:
- Have recall value
- Generate interest
- Be a conversation starter
- Establish you as a trusted brand
Unless you are a talented logo designer yourself, you should consider hiring a professional logo design company. A professional logo design company will have a long consultation with you to know your business and your idea before they start to outline your logo. There are many aspects of logo design that a common person will not understand about. Let us look at 5 of these most important aspects a logo design company works on.
Colours and Fonts
Choosing the right colours can be significant. A professional logo design company will be able to determine the best hues that bring a logo to life. Next, never undervalue the power of typography and its influence on any design, particularly logos. It is also sure that most of us cannot list more than 2 fonts. A professional logo design company can pick a font that is ideal for your design. But simply working fonts for a logo does not have to be tiresome. The Formula One motorsport logo has the “1” in the negative space between the “F” and has the depiction of speed. The logo is undoubtedly readable and its meaning and purpose are quite clear.
Fonts vs. Graphics
A professional logo design company can help you determine which path to pursue. As a business owner, individual bias towards our brand can seriously cloud this judgement. The right call can have a huge influence on how your logo works. This is one of the most significant motives why you should hire a professional logo design company.
Representative or Abstract
The logo can be both an obvious visualisation of what your company does or it can be abstract. For example, A logo with a camera in it will define what a professional photographer does immediately. Sometimes, you will want such a link. Alternatively, abstract logos do give more choice for expansion. Further, your USP (unique selling point) may itself be an abstract idea. In such cases, you do not need your logo to be self-explanatory. A professional logo design company can use their creativity to bring the best characteristics of your business into the logo. This is what gives the logo its message. That leads us to our next point.
Subtle vs Direct
The information that your logo carries must gel with the rest of the design. The prevailing trend is for logos to have detailed hints about the brand’s nature. Take a look at the Amazon logo. Did you notice the underlying arrow that points from the alphabet A to Z? The purpose is quite clear, though the sign itself is subtle. On the other hand, some logos leave little to the creative mind. this doesn’t mean that these more “direct” logos are badly designed. The Kerala government’s Tourism logo includes many obvious details while still looking great. Such logos may work quite well due to their clear intention.
Each of the points above is the factor where a professional logo design company can do a better job than if you do it yourself by drawing it on a piece of paper or using some free online logo creation service. A professional logo design company will also offer you many choices before you pick the final draft.
DSIGNS WORLD is an Australian based Web design company in Kerala, More Specifically from Kannur. We offer services in Web Design, Web Development, Graphic Design, Google SEO, Branding and Social Media Marketing. Branding & Marketing is very crucial to establish and promote your business. Our mission is to make use of our expertise and knowledge to help you succeed.
