As a business owner in Kerala, Your 2 main tools for search engine marketing are SEO and Adword. You may have to use them together or one at a time depending on your business and marketing goals to set your foot print in the industry, As a marketing agency in Kannur, Kerala. We look at both of them in-depth.

What is Google Adword?

If you are new to online marketing, You may have come across terms like PPC, AdWords, and terms like CPC, bids, and campaigns without knowing what these buzzwords mean. This post will clear everything up for you.

You as an advertiser can use platforms like Google search results, Google products like Gmail and YouTube, etc for promotions.
As an Advertising Agency in Kannur, We know there are 2 options, Cost per click or CPC or when people see your ad (CPM or Cost per Thousands of Impressions). simply put Adword is an auction, In which advertisers compete for available places.

What is SEO?

Search engine optimization or SEO is getting better ranking in search engine results of google, yahoo, etc. In order to achieve that, You need an SEO ready website. A search engine friendly website can be read easily by engines and used with ease by users.

AdWords VS SEO

• AdWords are used for websites that use AdSense. While SEO is applicable for all search engines.
• AdWords traffic is paid, While SEO is free
• Adword can appear on the top and bottom of the search engine, Which SEO is much more hard work to get on top of the search results.
• In AdWords, Calculating ROI is easier, While SEO is more difficult, Simply because there are a lot of factors than spending and revenue.
• When you stop AdWords, your traffic will stop as well. But Once you start SEO, organic traffic will continue for the long term.

In conclusion, AdWords and SEO are not competitors but 2 powerful tools available in today’s digital world. You can use Adwords to get traffic faster, But you need SEO for a long term sustainable online success