while there may be multiple reasons to redesign your logo, there are also certain thoughts in the back of your head to shy away from doing so. We have considered refresh projects with countless firms over the years and frequently heard:

• “consumers are so related to this design over the years.”
• “There is so much history with this brand that I’d hate to lose.
• “This logo is printed on our brochures, building, business cards and throughout. It’d be much harder to get away from.”

Top 6 Reasons to Refresh your Logo

• Renew Your Look: Like with anything, without modernising, your brand’s look can become stale. If your logo never gets renewed, logos can begin to look outmoded and colour schemes can go out of style.
• Creating a brand that fits your persona: An crucial feature to your business’s brand is your company’s persona; if your brand is extremely professional it should have a different look and feel than a brand that is cheerful and more laid-back. Possessing a brand persona that does not fit your business can be harmful to your businesses success.
• Repositioning: As your services/products develop you may see that your original branding no longer is enough for your current business model, this may mean it is time for your brand to evolve with your company.
• Diversification: Possibly your brand is too related to another brand, whether they are fighting in the same business or not. Having your individual logo helps set your company apart; being too alike to a different company can muddy the water and lower the power of your brand.
• Search Engine Optimization: If your company can’t fight in the search engine world, likely, it can’t thrive in this day and age. Updating your logo can be a massive step in advancing your SEO.

If any of these ideas apply to your business it might be time for a brand renewal. Although a rebrand may look overwhelming,

Dsigns World is an Australian based Web design company in Kerala, More Specifically from Kannur. We offer services in Web Design, Web Development, Graphic Design, Google SEO, Branding and Social Media Marketing. Branding & Marketing is very crucial to establish and promote your business. Our mission is to make use of our expertise and knowledge to help you succeed.